September 17th - 19th
9am - 5pm Eastern
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Lead the Change. Build the Future.
The residential cleaning industry is entering a time of accelerated change—those who plan ahead will define it.
Private equity. Automation. AI. Professionalized operations. These forces are converging to reshape how residential cleaning companies grow, scale, and compete.
Join the leaders building the next generation of cleaning businesses.
This three-day event combines forward-looking strategy with actionable tactics:
- Strategic Track: Discover what the next 2–10 years will demand—from AI and workforce dynamics to platform ecosystems and consolidation trends.
- Tactical Track: Walk away with proven systems, workflows, and growth hacks you can apply immediately to boost profit, retention, and performance.
Featuring industry innovators and CEOs of the most successful MaidCentral-powered companies—plus expert voices from outside the vertical.
This isn’t just another event. It’s your competitive advantage.
Learn from the industry’s top minds
💬 Real Conversations, Real Connections
In-person attendees can network directly with top-performing cleaning business owners, speakers, and MaidCentral experts—conversations you won’t get in a chat box.
🤝 Exclusive Access to Speakers
You'll have the chance to ask follow-up questions face-to-face, join impromptu discussions, and make personal connections that could turn into long-term support or partnerships.
🧠 Hands-On Learning
Interactive workshops, demos, and the on site MaidCentral team allow you to try tools live, ask specific questions, and get tailored guidance and customization—something you can't replicate on a live stream.
🎯 Focus & Strategy Without Distractions
Stepping away from your day-to-day gives you time to strategically work on your business, not just in it. You'll return to your business with renewed energy, fresh perspective, and the inspiration to take your next big leap.
📦 In-Person Extras
Get access to printed handouts, takeaway tools, downloadable resources, and swag that may not be available to virtual attendees. This includes our Happy Hour Networking events Wednesday and Thursday evening!
🔄 Serendipity You Can’t Stream
The best moments often happen between sessions—a hallway conversation, a shared lunch, a spontaneous brainstorm—that’s where relationships and breakthroughs start.
Keynote Speakers
Topics
Jonathan Whistman
WhoHire
Jonathan Whistman is a business strategist, author of The Sales Boss, and Partner at Elevate Human Potential, known for helping companies unlock peak performance through human potential. With decades of experience leading sales teams and transforming leadership, his strategies have driven major growth, reduced turnover, and boosted company culture. Jonathan’s ventures have earned national recognition, and his mission centers on empowering teams to exceed expectations and reclaim joy in leadership.
John Zdanowski
Weekly Accounting
John Zdanowski is a serial CFO, investor, and growth strategist with over $1B in exits, two IPOs, and bought and sold over 30 companies. He helps high-velocity startups align strategy and operations using integrated financial models. As co-founder, board member, and advisor, John has fueled the success of companies like General Assembly, RentJuice, and Second Life by bridging vision with financial discipline.
Matt Ricketts
Better Life Maids
Matt is a growth-focused entrepreneur and founder of Better Life Home Cleaning, scaling it to $5M in annual revenue with 35% compound growth. A partner at MaidCentral and former board member of ISSA Residential (fka ARCSI), Matt blends tech, operations, and financial strategy to drive scalable success. He now leads M&A efforts and is building a fund to accelerate innovation in the home services industry.
Session Speakers
Sessions
Gosia Baran
Helping Hands Cleaning
Building Amazing Culture and Engaged Employees
Gosia is the founder of Helping Hands Cleaning Services, a purpose-driven company she launched in 2001 after identifying a gap in quality service and professional standards. Under her leadership, the business has grown into a thriving organization that empowers employee development, emphasizes operational excellence, and drives strategic growth. Gosia is also an active leader in the ISSA/ARCSI community, helping others scale through sustainable business practices.
Greg Norrell
MoreHands Maid Service
More Than a Paycheck: Rewarding Your Team Without Sacrificing Your Bottom Line
Pete Glavas
Maid Brigade
The Most Expensive Mistake You Don’t Know You’re Making: Delegate, Elevate, Reinvent
Pete Glavas is a nationally recognized franchise leader and business strategist, known for scaling Maid Brigade of Alexandria, Greenbelt, and Fredericksburg into the brand’s largest and top-performing franchise. His data-driven approach, commitment to team culture, and mentorship have set a benchmark across the industry. Pete's leadership has earned him Franchisee of the Year and a seat on the ISSA Residential Cleaning Council (Emeritus).
Joe Walsh
Green Clean Maine
Customer Lifetime Value
Joe Walsh is the founder and CEO of Green Clean Maine, a mission-driven home cleaning company he launched in 2007 to prove that businesses can thrive while doing good. A graduate of the Goldman Sachs 10,000 Small Businesses program, Joe is a national consultant for service-based businesses, with a strategic focus on sustainable growth, operational excellence, and purpose-driven entrepreneurship.
Don Haga
Clean Suite
Acquire and Conquer: The Fast Track to Business Expansion
Don is the CEO of Clean Suite, a company he scaled from commercial cleaning roots into a premier residential service brand by applying hospitality principles and strategic growth practices. With over a decade of industry experience, Don combines operational insight and a passion for excellence to elevate service standards. His leadership has driven measurable growth and customer retention through a clear vision and relentless attention to detail.
Chris Willatt
Alpine Maids & Clean Capital Partners
From Head to Tail: How to Feed, Run, and Profit from Your Business Pipeline
Chris is the founder of Alpine Maids and a former geologist who brings a data-driven, scientific mindset to business growth. Through empirical testing and strategic refinement, he scaled Alpine Maids into a respected brand that elevates the cleaning profession. As the highest ranked Inc. 5000 house cleaning company owner, Chris now helps others build efficient, evidence-based service businesses that prioritize performance, professionalism, and innovation.
FAQs
What is the MaidCentral Strategy Summit?
The Summit is a high-impact, 3-day masterclass series (Sept 17–19, 2025) designed exclusively for residential cleaning business owners. Attendees gain access to data-driven success stories and practical strategies that have transformed businesses using the MaidCentral platform. All three days are fully scheduled from 9:00 am - 5:00 pm.
Who should attend this event?
The Summit is designed specifically for owners and strategic decision-makers in residential cleaning companies. If you're responsible for driving growth, setting direction, and making data-backed decisions, this event will equip you with the insights and tools to lead more effectively and profitably.
What kind of sessions can I expect?
You’ll experience keynote sessions with data-backed strategy presentations and case studies, expert panels, and application examples with real outcomes, each lasting between 60 and 120 minutes. These formats are designed to ensure deep learning, collaboration, and immediate application of insights.
Will I get materials or resources to use after the event?
Absolutely. Attendees will receive digital downloads, printed handouts, and toolkits to support continued learning and implementation when you return to your business.
Can I connect with others in the industry?
Yes! The Summit fosters meaningful peer connections. Whether in sessions, panels, or networking breaks, you’ll meet fellow leaders who are also leveraging data to grow smarter and faster.
Is there an official conference hotel?
Yes, we’ve secured a special group rate of $139/night, which includes breakfast and a shuttle to/from Castle Keepers each day. Click here to make your reservation; be sure to select the Corporate Special and enter the ID: 787061038 to get our special rate and amenities.
Are any meals included?
Yes, we’ve got you covered with lunch provided all three days of the Summit.
Are you doing the evening Happy Hours?
Absolutely! Join us for Happy Hour Networking on Wednesday at Dig in the Park and Thursday at Holy City Brewery from 6-8 pm each evening — great food, drinks, and even better conversations. Please note: food and beverage purchases at these social events are the responsibility of each attendee.
Why should I prioritize attending?
This is not just another conference. It’s a strategic deep dive into the emerging disruptions and class business practices shaping the future of the residential cleaning industry—shared by people who are already succeeding with them. You’ll leave energized, informed, and equipped to elevate your operations.
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